Market Entry

The Science and Art of Market Sizing

Market sizing is the process of estimating the potential of a market. A market sizing process confirms whether a market is big enough to justify an investment of time and resources by the potential investor. It also determines an indicative business model and market strategy for the market entrant.

Market Expansion: “Why” And “When”

It is a natural and logical progression that every forward-looking and growth-minded business will think about expanding beyond their original or home market. As logical as this may sound, it will require a bit more rigor in thinking about why and when such market expansion becomes critical.

Free trade, self-reliance vital for Africa’s economic recovery in the post-Covid19 era

Will Africa’s political parties and personalities promote peace and economic recovery in 2021, or will they predispose the continent’s fragile economies to increased dependency on debt capital from the West, and China.

A MORE SOCIALLY-CONSCIOUS WORLD: Implications for African Businesses

BlackRock is the World’s largest Asset Management firm with $7.4 Trillion in assets under management by end of 2019. The expertise of successfully managing such diverse assets across the World

Facing The Reality Of “Ott” Players

It’s no longer news that the Internet has given rise to a plethora of over-the-top (OTT) applications: Skype, Viber, Whatsapp etc. which are still growing exponentially. By June 2016, Whatsapp and messenger had over one billion monthly active users.

Quarterly capitalism and the future

Anxiety, anticipation, suspense. These aren’t only descriptive words for a good thriller novel or movie. They also relate to quarterly market updates for quoted companies



The CEO as a "Nation Builder"

The World’s economies are shaped by great enterprises fuelled by vision and innovation. Research shows that in developing economies, the private sector accounts for at least 60% of Gross Domestic Product(GDP), 80% of Capital flows, and 90% of jobs.

A time to dream again

After a rather dramatic transition process, the world is poised to witness the swearing-in of Joseph Biden and Kamala Harris as President and Vice-President of the United States of America on 20th January 2020.

A Tale Of Two Cities: The Leadership Question

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness..

Africa-centric leaders in the making- My ALU Experience as Faculty

I was privileged to be invited by Africa Leadership University (ALU) School of Business to speak to their 2018/2019 MBA students. ALU has…

Towards More Productive Public-Private Sector Engagement In Africa

In September 2017, Michael R. Bloomberg hosted the Inaugural Global Business Forum in New York. The meeting provided a platform for

Purpose-Driven Companies As Vehicles Of Progress

So what does “purpose” mean? Sometimes, definitions are clearer when compared with other related terms. So how is the purpose of a company different from it’s mission or vision?. In very simple terms, purpose describes why the company has decided to make a difference while its mission describes what it does to achieve this purpose. The Vision describes the destination. Purpose guides the company while the mission drives the company.